EAST LIVERPOOL - When a new business opens its doors, the expectation is that all of its customers will quite naturally be "new" customers. They will remain so until, as the weeks and months roll by, and they keep coming back, they become the regulars who keep returning to their new favorite, making that "new" business a lasting success.
Luxe Hair Studio 2013 has been attracting its fair share of new customers since opening for business on Sept. 9 in the Oakmont Plaza on St. Clair Avenue. What sets the hair salon apart, however, is the number of highly satisfied "old" customers that this new business is drawing through its door.
Becki Derenburger, owner of Luxe Hair Studio 2013, waited on one of that core group of loyal customers who have followed her to the new business. She proudly stated that she had been giving haircuts to the customer for all of the nearly 20 years that she been at her previous workplace.
Luxe Hair Studio 2013 is owned by Becki Derenburger (seated). Joining her in the new venture are (back, from left) Anna Hoobler, Brandy Merrill and Renee Thompson. (Photo by Richard Sberna)
"The people in this area know us," Derenburger said of herself and her employees. That knowledge appears to translate into trust, as the customer paid his bill and said that he'd be coming back.
Luxe Hair Studio 2013 is a full-service salon offering haircuts, perms, coloring, extensions and waxing. As with most fine salons, appointments are gladly taken. Unlike many others, however, walk-ins are not only welcome but encouraged. Derenburger stresses the convenience this provides their customers, along with their hours: 9 a.m. to 8 p.m. Monday and Wednesday, 9 a.m. to 7 p.m. Tuesday and Thursday, 9 a.m. to 6 p.m. Friday, and 8 a.m. to 3 p.m. Saturday.
Derenburger's employees are her former co-workers at the area location of a large chain hair salon where they once worked together. During the 19 years she spent there, Derenburger gained valuable experience and a loyal following among her regular customers. The same goes for her employees, Anna Hoobler, Brandy Merrill and Renee Thompson, who share a combined 70 years of hair care experience amongst the four of them.
What Derenburger earned in experience and satisfied customers, she did not similarly gain in a sense of well-being and accomplishment. She said her husband, John Derenburger, noticed the long hours and unhappiness, and finally urged her to do something about it.
"If I was going to work as hard as I worked, he wanted me to be on my own - to do it for me," she said. "He's the reason why I'm here."
Derenburger emphasized that Luxe Hair Studio 2013 is a local, family-owned business catering to other local families in a relaxing and laid-back atmosphere. She and her staff are always professional, however, and use the Matrix line of professional hair color and perm products. They also offer hair care products from the Paul Mitchell, Biolage and Bed Head lines, among others. Derenburger says that special orders for products not in stock are always welcome, too.
Customers can expect low prices along with high-quality hair care and products. "All of our product lines are cheaper, all of our hair services are cheaper," she said. Monthly specials will also be a part of the mix. For October, that means 20 percent off all customer coloring services.
Luxe Hair Studio 2013 is located at 16761 St. Clair Ave., in the Oakmont Plaza. For more information, visit its Facebook page at Luxe Hair Studio 2013 LLC or call 330-368-0221 for an appointment.