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Support Small Business Saturday

November 23, 2012
The Review

There's no doubt many of you will filter through the multitude of sales flyers that appeared in the Thanksgiving Day newspaper.

Today, after all, is the unofficial start of the holiday shopping season - better known as "Black Friday."

For some, it's perhaps the most anticipated day of the year - a day to get the "best" deal on the "hottest" Christmas gift of the season. What it also may mean is many of you be hitting the shopping malls.

We ask of you, why not also shop local?

Perhaps you may not be aware, but tomorrow is the 3rd annual "Small Business Saturday," a growing national movement established to support small businesses on one of the busiest shopping weekends of the year.

Each year it falls between shopping days established for big box retail, the aforementioned "Black Friday," and the newly-coined "Cyber Monday," which highlights e-commerce Internet sites.

We support the trend to "shop small," and urge you to do that same. Shopping locally helps fuel the local economy. reports that for every $1 spent at a local business, 45 cents of that dollar is reinvested locally, whereas for every $1 spent at a corporate chain, only 15 cents is reinvested locally.

According to a 2011 Small Business Saturday poll, 89 percent of consumers said they believe that small businesses contribute positively to their local communities. We couldn't agree more.

These local businesses are the ones who sponsor youth sports teams, host car washes and donate money or items to our local fundrasiers. Keep the money local.

Plus, there are many advantages to staying close to home- convenience, time, one-on-one interaction. Gas prices alone should be enough to keep you "in town."

Most businesses scattered throughout southern Columbiana County and northern Hancock County are locally-owned. We need to support them year-round, so why not get started now.

Shop locally this holiday season.



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